5 Common Misconceptions About Digital Marketing

The way Digital Marketing has grown in every sphere is remarkable. It has evolved into a very complex yet effortless package of options given to us to reach and connect to a wide range of consumers on a global market level.

But just like it has spread its wings in the global market, there are some misconceptions that shroud the benefits of digital marketing services. This Blog is an attempt to debunk all those myths associated with it.

1. Digital Marketing Should Yield Results Instantly

This is an expectation of time consumption with the results.  Except for PPC advertisements, there is hardly any shortcut to success in the dynamic digital marketing sphere. When you work on your marketing your business online, an individual must wait and watch for the results at least for some time. After a few outcomes, in some time, you will be able to build up a better thought-out strategy that can lead you to your desired results. The results of digital marketing may take time but the end results are going to be superior and will stay for long.  So a beginner in digital marketing should never expect a business to sprout treasures instantly, rather let it some time to marinate once the flow of your business begins, you will see that the revenue collections will do better. 

2. “Digital Marketing Is Not For Me- It is more for the Modern Generation”

This is a huge misconception related to Digital Marketing that it is only applicable for the “tech-savvy younger generation”. The reality is the market was and will never be limited to the modern young gen. If we take the reports of Emarketer the most common age demographic in social media sites like Facebook and Twitter the age was 25 - 34, which means about 29.7% of users were adults. In another Business Times report, Facebook is dominated by the ages 25 to 55, the age which has more purchasing power.

What we are trying to say is that Digital Marketing is used to target consumers from different age groups, even if it is 70 or above. Therefore what matters is that you should know your audience, the audience that fits your content and the brand will be the most worthy.

3. “My Huge Chunk Of Money Would Go Wasted”

Another hindrance that can really affect a rookie businessman to take the first firm step in the field of digital or online marketing is a money issue. Some people have this big misconception that digital or online marketing means an investment of a considerable part of your marketing funds. But has never been true. Whether you are hiring any digital marketing expert or you, yourself begin to work in this digital domain, it is a very nominal investment that can start showing you giving greater results.

 In fact, there is a higher probability that you will get increased results through good marketing. And even so, you can expect better results from other conventional marketing strategies. There are also so many free techniques available in the market today that can be executed to get firsthand results.

4. Digital Marketing Is For Specific Businesses

Now, who doesn't remember the Ice Bucket Challenge or "The Dress" where nobody could agree on what color is it? Were they big no? Were they crazy buzzing ideas? Yes!

The same things can be applied to any industry, and business niches out there. It all matters on choosing the right type of industry and reaching out to the correct target audience with the right and original kind of content in mind.

5. Digital Marketing Is Effective If I Have Large Quantities Of Content And Referral Links

Now back in the good old days, traditional digital marketing worked well with churning large amounts of backlinks as much as possible. This is however not the way it works anymore. As it focuses more on quality and never quantity. By focusing on developing quality in the content smart interlinking and outbound strategies.

There are of course more out there but these were the basic ones we collected.

Hopefully, by learning these the potential owners will get fresh insights and a new perspective to get digital marketing and take their brand, products, and services to a higher pedestal.