The Rise Of Short Videos In Marketing

Video Marketing is probably the most engaging and influential thing in a marketing strategy today. Let’s face it we all have short attention spans in our busier lives and we all love things that are quick to capture our attention.

The short videos trend first started with Snapchat that was introduced in the year 2011, which allowed the users to send snaps that could be viewed for 10 seconds, and it did so well by the end of the year 2012 that people were sending 50million snaps per day! This feat. prompted several companies to jump on the wagon as well.

Today several top social media giants have introduced this concept with different names. From Tiktok videos to Instagram Reels, Twitter Fleets, and Youtube Shorts, the trend has gained enough interactions that it is undeniably going to stay for a few coming years.

Quick Facts About Short Video Marketing:

Producing video content today should be a no-brainer practice for businesses around the globe that have an online presence.

• According to a Wyzowl study of 2020, people share videos twice as much as any other type of media content. It was also stated that 96% of people have watched an explainer video first to learn more about a brand’s product or service.
• According to Biteable, 74% of marketers see videos having better ROI than static images.
• By the year 2022, online videos will go up to 82% -- 15times higher than 2017 according to Cisco.

It is evident by the above data that Short-period videos have risen to the forefront of social media platforms, and are here to stay.

Why You Should Try Short Videos To Build Your Marketing?

Here are some reasons why you should execute short-form video content into your marketing strategies:

1. They are comparatively easier to make

It doesn’t take up as much time to make a 1-minute or 30-second video as it would a 10 minutes video for example. Also, audiences today are consuming and responding to more authentic videos that aren’t heavily edited or info-dumpy. Because of this reason alone, you can be able to consistently create more short length videos to post at a higher level of frequency.

2. Humans have shorter attention spans.

Social media is a place that is continually bombarding us with new information every day. Therefore, it shouldn’t come as a surprise to anyone that our attention can nowadays only be obtained for shorter periods of time. That is why it is better for businesses to use some videos in short and precise in order to maintain and grab the audience’s attention.

3. The content in the short videos doesn’t need to be a new idea.

Short-period video ideas don’t have to be new.

 Instead, you have the benefit of re-creating or re-style your previously curated content in the different formats that they were.

For example, You can take your travel blog article, summarise the key points into a 1-minute video and share it. This will be better for both of you. It will be easier to share on your part and will be easily consumed on your audiences’ behalf.